Arm & Hammer's Mad Science Lab (Roblox campaign)

Arm & Hammer's Mad Science Lab is a Roblox game that was created to promote the brand's baking soda product. The game was designed to be a fun and educational experience for kids, where they can participate in various science experiments and learn about the properties of baking soda. The game features a variety of interactive activities, such as creating a volcano eruption, making a rocket launch, and conducting a magic potion experiment. Players can also customize their characters and explore the virtual world of the Mad Science Lab.

Case Study Video

Gameplay video

In-game exclusive items

3D rendered images of game rewards3D rendered images of game rewards3D rendered images of game rewards

Reporting one-pager

Presentation Page

Entry one-pager

Influencer content

Screenshots

  1. Main Stage
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